MG OMD

Based in Southwark, London, at Bankside 3, MG OMD works with some of the UK's largest brands as a media communications agency and part of Omnicom Media Group. The agency employs more than 200 staff and describes itself as a media planning and buying agency operating across sectors, with clients including John Lewis & Partners, McVitie's, giffgaff and Virgin Media, as detailed in its published case studies. It is an IPA Effectiveness Accredited Agency and positions itself around producing connected, creative media campaigns rather than solely booking advertising space. The agency's declared services span Search Engine Optimization, Media Planning & Buying, Pay Per Click, Social Media Marketing and Sports Marketing. Campaign examples show work combining multi-channel media strategy with creative activation: for John Lewis, a three-chapter Christmas campaign paired emotional storytelling with a TikTok activation; for McVitie's, a centenary campaign used stunts, immersive experiences and social content to build a cultural moment; for giffgaff, TV, TikTok and mood-based targeting supported a brand awareness push; and for Virgin Media, an out-of-home activation with LADbible was built around the brand's mascot at a public event. The agency also runs an internal capability, MG Academy, and publishes research and thought leadership, including a "Belonging in Britain" study, alongside apprenticeship, internship and work experience schemes for entry into the business.