Midable srl

Based in Prato, Midable Digital Agency works across Italy while maintaining a stated connection to its home city. The agency describes itself as a digital agency organised around four departments — strategy, technology, creativity and performance — and positions itself as a full marketing team for client-partner businesses. Its portfolio examples span footwear retail, Ho.Re.Ca. B2B communication, restaurant hospitality and tourism, and local automotive services, indicating work with small and medium-sized businesses in Tuscany and beyond. On the strategy side, Midable sets up a communication and marketing plan at project start, defines KPIs, and provides periodic reporting and strategic alignment meetings, alongside digital strategy, media planning and business training. Technology services follow a low-code approach, using CMS and website builders with custom code applied only when needed, developed under Agile methodology, and covering website and app development, hosting, maintenance and ecommerce creation. Creative work includes brand identity, content production with hand-made illustrations and professional photo shoots, social media management, and video and motion graphics, aimed at consistent messaging across touchpoints. The performance department follows a data-driven approach, combining digital advertising, lead generation, email marketing and SEO optimisation with ongoing conversion rate optimisation activity.