MOCA Interactive Srl

Based in Treviso, Italy, MOCA Interactive works with companies operating digital and e-commerce projects, applying an approach it describes as empirical and analytical, with people placed at the centre of the process. The agency has been active in digital marketing for more than twenty years and organises its work into three areas: Strategy, Performance, and Data e Tech. Its team, sized between 11 and 50 people, works across sectors including retail, insurance, FMCG, HR and food, based on the case studies presented on its site. Within the Strategy area, the agency conducts competitive scenario and competitor analysis to define integrated commercial, media and SEO strategies, and offers training programmes and masterclasses to build internal client capability, including guidance on TikTok strategy. The Performance area covers search, video, social and programmatic advertising, conversion experience optimisation with A/B testing, UX/UI design and copywriting, email marketing, onsite and offsite SEO, and the production of data-driven creative assets and landing pages. The Data e Tech area focuses on turning data into a working asset through marketing automation, ESP and CDP implementation, adtech solutions, and integrated, cookieless-compatible tracking, with analytics and visualization work intended to support decision-making. Declared service lines include Search Engine Optimization, Conversion Optimization, Email Marketing, Pay Per Click and Social Media Marketing, delivered as part of an integrated strategy rather than as standalone offerings.