Modern Practice

Based in Los Angeles, Modern Practice is a small digital marketing agency, with a team of between one and ten people, that works specifically with medical practices and doctors across the United States. Rather than serving general clients, the agency positions itself around the particular needs of healthcare providers, aiming to help practices stand out in a crowded and increasingly digital patient search landscape. The agency's work centers on organic marketing aimed at AI search, general SEO, and local ranking visibility, alongside content strategy intended to capture branded patient search across multiple channels. Branding is treated as a starting point for client projects, with each engagement beginning from a brand strategy meant to establish trust, credibility, and authority within a practice's patient community before other services are layered on. Advertising campaigns are built around platform selection and audience targeting, with reporting on traffic, conversions, and spend provided to clients. Media production, including photography and videography, is offered to give prospective patients a closer look at a practice. Consulting is described as an ongoing part of the relationship, with the agency providing education and insight into marketing decisions rather than only delivering results. Overall, the declared service set spans SEO, branding, business consulting, content marketing, conversion optimization, digital strategy, email marketing, and marketing strategy, applied specifically to the medical and healthcare sector.