Mota Media

Based in Barcelona, Mota Media works with B2B SaaS companies, focusing on the shift in how buyers research vendors: through classic search engines as well as AI assistants like ChatGPT, Gemini, and Claude. The agency was founded in 2021 by Justin, who had previously spent close to five years working inside a conversational AI startup from 2016 onward. That background shaped the agency's later pivot from standard B2B SaaS performance marketing toward a combined AEO (answer engine optimization) and SEO approach, aimed at companies whose buyers are already asking AI tools who to purchase from. The team is small, sized between one and ten people, and operates on a strategist-plus-platform model. The core offering is built around what the agency calls ContextOS: a context graph constructed from a client's own proprietary business data rather than public web content, which is then used to inform analysis, strategy, content creation, distribution, and attribution. Services include SEO, AEO, content marketing, digital strategy, email marketing, PPC, web design, and conversion optimization. Practically, this involves auditing a company's AI visibility across engines such as ChatGPT, Gemini, Claude, Grok, Microsoft Copilot, and Perplexity, mapping the queries buyers actually ask, and producing programmatic AI-driven content at scale to close visibility gaps. One described case involved building a programmatic content engine for a B2B SaaS platform in event marketing that previously had no inbound channel, using the client's own data to target high-intent buyer queries.