Motive Consulting Services

Based out of Lebanon, Tennessee, this agency positions itself around fractional marketing leadership rather than a fixed-scope agency model, working with business leaders who need executive-level marketing execution without adding full-time headcount. The practice is run by Susan Phillips, a Certified Digital Marketing Professional with more than 35 years of marketing and media experience, who serves as Principal/Owner and is a member of the Wilson County, TN Chamber of Commerce. Clients described are executives and internal teams that are overwhelmed or understaffed and need someone who can operate at both strategic and tactical levels to expand a national, regional, or local footprint. Services are delivered through contracted or fractional Marketing Director engagements, available for short-term or longer-term arrangements and structured into packages based on client budget and objectives. Concrete offerings named include lead and demand generation, email automation, social media management, pay-per-click campaigns, search engine optimization, website oversight, content curation, graphic design, video production, drone work, public relations, case studies, ebooks, and promotional items (SWAG). The agency also publishes a case study on SEO work and educational content on topics such as fractional marketing, growth marketing, lead generation tactics, and marketing budgeting, reflecting an approach built on defining client needs first and then helping either implement solutions directly or guide an internal team through implementation.