MS Digital Concept

Operating from Leça da Palmeira, Magda Santos works as an independent SEO consultant serving businesses across Portugal. The consultancy is aimed at entrepreneurs, sole traders (ENI) and other professionals seeking to reach potential clients, brands wanting to stand out in their market niche, e-commerce stores looking to increase sales, small and medium-sized businesses aiming to grow their online visibility, and local businesses targeting a specific geographic audience. Engagements typically begin with a free pre-assessment, followed by a consultation-based approach to identify why a site may not be converting visitors into customers. The described process starts with a website analysis and audit to identify strengths and areas for improvement. This is followed by keyword research, covering both terms relevant to the client's business and those targeted by competitors. On-page optimization work includes titles, meta descriptions, URL structure, image optimization and content aligned with target keywords. Link building is used to acquire backlinks from relevant, authoritative sites to strengthen domain authority and rankings. Content creation strategies are developed to deliver value to users while attracting organic traffic, potentially including articles, videos and infographics. Technical SEO work addresses issues such as indexing problems, crawl errors and keyword cannibalization that can affect search visibility.