Mucky Puddle

Based in Glasgow, Scotland, Mucky Puddle works as Scotland's official Shopify Plus Partner, with more than 15 years of platform expertise. The agency's client work spans retail and consumer brands, as shown in case studies for Greaves Sports, Killstar, and Harris Tweed Hebrides, indicating a focus on ecommerce businesses looking to build or migrate their online stores on Shopify. The team is small, in the 1-10 range, and positions itself around a combination of Shopify development, web design, branding, and marketing delivered under one roof. On the development side, services include custom Shopify theme builds, apps and integrations for custom functionality and data sync, Shopify Plus enterprise builds, and migrations from platforms such as BigCommerce, WooCommerce, Magento, and Squarespace onto Shopify. Marketing services cover SEO, Google Ads, social ads, and email marketing, offered individually or as part of a wider "full marketing service" intended to work holistically across channels. Mucky Puddle also writes about agentic commerce and AI-driven search, including guidance on appearing in AI Overviews and on adapting Shopify stores for AI-led shopping behaviour, alongside content on measuring marketing efficiency. Web and brand work is described as purpose-built, pairing site design and branding with the store builds and marketing activity rather than treating them as separate disciplines.