My Smart Digital

My Smart Digital is based in Paris and works with independent hotels seeking to reduce dependence on booking platforms and increase direct reservations. The agency positions itself as a single partner handling a hotel's website, acquisition campaigns and guest retention, aimed at establishments where OTAs currently generate the majority of bookings. The team is small, in the 1-10 range, and describes seven years of digital expertise and more than 100 businesses accompanied. The agency's approach follows a defined sequence it calls the "Système MSD." It begins with a free audit examining platform dependency, brand-name searches, booking journey and AI visibility, producing a quantified assessment. Next comes a foundations phase involving website creation or redesign, setup of a booking engine connected to Google so the direct rate appears alongside OTA pricing under "Official Site," analytics tracking, and basic SEO groundwork. A monthly acquisition phase follows, covering site and content updates, ergonomics and conversion work, Google Ads, metasearch, SEO and AI-visibility work, Google Business Profile management, retargeting and Meta Ads. Finally, a retention phase builds a guest database through post-stay review requests, email marketing, CRM use, direct-booking offers and reputation management. Services are described as priced transparently, with an initial audit offered at no cost.