Neilson Marketing Services

Based in Laguna Hills, California, Neilson Marketing Services works exclusively within the insurance sector, serving agents, brokers, wholesalers, MGAs, program administrators, carriers, and insurance vendors. Founded in 1988, the agency has built its practice around three decades of focus on this single industry, positioning its knowledge of insurance-specific marketing and sales cycles as the basis for the campaigns it runs. Team size is small, in the 1-10 range, and the agency's stated approach is to listen to a client's situation first, develop a strategy second, and then implement changes intended to generate leads and support business growth. Services offered include SEO, PPC, email marketing, web design and development, website hosting and maintenance, social media distribution, and lead generation, alongside insurance-specific data products such as telemarketing data, agent and broker insurance data, MGA and wholesaler lists, insurance company lists, email append, and data cleansing. For SEO, the agency describes building content strategies laden with industry-specific terms to help clients rank locally or nationally. Web design work is described as UX-focused, aimed at supporting lead generation, sales, and customer engagement. The agency also offers free diagnostic tools, including a website speed test, an ADA compliance audit, and an SEO audit, and it supports program business by helping specialty insurance products reach retail agents for new business and renewals.