Net Impression Ltd

Based in Manchester, Net Impression works as an analytics consultancy focused on ecommerce and SaaS brands, along with agencies and growth teams looking to make more reliable use of their data. The team is small, in the 1-10 range, and positions its work around the idea that businesses need trustworthy tracking before they can meaningfully optimise performance, with a particular emphasis on privacy-safe measurement and data compliance. The core of the offering centres on GA4 and Google Tag Manager implementation, server-side tracking setups, and BigQuery-based data handling, aimed at improving consent rates and recovering revenue that might otherwise be lost to tracking gaps. Conversion Rate Optimisation is delivered alongside this analytics work, connecting data accuracy directly to performance improvements. Net Impression also offers a free GA4 audit as an entry point for prospective clients to assess their current tracking setup. Beyond GA4-specific services, the agency's declared capabilities extend into AI consulting, BI and big data consulting and systems integration, and broader digital strategy work, suggesting an approach that treats analytics infrastructure as a foundation for wider data-driven decision-making. The agency also references an "OptiData Platform" as part of its offering, indicating a proprietary tool or system supporting its data and optimisation services.