New Light Digital

Based in Chișinău, Moldova, New Light Digital works with clients across Moldova, the US and EU, spanning sectors such as home services, hospitality, legal, insurance, food delivery and staffing. Founded in 2017, the agency operates as a small team of 1-10 people, with an owner-led structure in which the same designers, developers and marketers stay involved with a client's account from kickoff through ongoing marketing, rather than passing work between departments or external partners. The agency combines a build side and a marketing side under one roof. Build services include branding and identity systems, custom web and app development, e-commerce and custom integrations, AI integrations and automation, CRM implementation, and conversion-focused design. Marketing services cover SEO (including generative engine and AI-search optimization), Google Ads and Meta Ads, content and social media, conversion rate optimization, marketing automation, and reputation and local SEO. Project examples include a roofing company's brand identity, website with roofing calculators, and multi-channel marketing program; a custom Laravel-based insurance platform with policy calculators and payment integration; and a multi-year SEO and lead-generation program for a US-based home services contractor. The stated approach is to handle both the website build and its ongoing marketing with a single, consistent team rather than splitting the work across separate agencies.