New Media One

Based in Massa, in the Tuscany region of Italy, this small digital agency works with companies that need help building an online presence and attracting new customers, functioning effectively as an outsourced marketing department. Portfolio references point to local and small-to-medium business clients, including a construction company, a plumbing business, a renewable energy consultant, a photovoltaic lead generation project, and a weight-loss clinic, suggesting a focus on regional businesses across varied trades and services rather than a single vertical. The agency's service range covers search engine optimization aimed at ranking for selected keywords and generating website traffic, advertising campaigns run on Facebook, Instagram and Google with audience targeting and detailed reporting, social media marketing built around targeted content strategies to grow audience interaction, marketing automation to streamline recurring marketing tasks, and web development producing dynamic, responsive, SEO-oriented sites designed for speed and performance. Work is organized into three stages: an initial research and analysis phase examining the company and competitors to identify strengths, weaknesses, opportunities and threats and define a value proposition; a strategy phase translating those findings into a plan across communication channels; and a development and monitoring phase where content and advertising are produced, tracked and optimized based on results.