New North

Based in Frederick, Maryland, New North is a small B2B marketing agency, operating with a team of ten or fewer, that works specifically with technology companies. It positions itself as an extension of in-house marketing teams, describing its role as filling gaps for "scrappy" B2B tech marketers rather than taking over marketing wholesale. The agency is identified as part of the Marketers in Demand company group. Services described include account-based marketing (ABM), where campaigns are built around top-tier accounts and target key decision-makers across email, paid, and organic channels; content marketing in the form of blog posts, podcasts, videos, and case studies aimed at building credibility with an existing customer base; and paid media combining PPC, display advertising, and social media. New North also offers reporting that connects data across owned and paid channels to track efficiency. Beyond these named services, the site lists SEO, digital strategy, and web design among its declared capabilities. Client engagements follow a four-step process—discovery, exploration, sign-off, and kickoff—beginning with research into a client's goals and target customers, followed by a proposal itemizing deliverables for a 90-day period. Clients are given ongoing access to a portal for tracking tasks and due dates, weekly coordination meetings with the New North team, and custom reporting dashboards intended to provide visibility into campaign performance throughout the engagement.