News Coverage

Based in Raniganj, West Bengal, News Coverage Agency is a small digital marketing and PR outfit founded in 2018 by Samiran Mondal, who continues to lead the company as Founder & CEO. It describes itself as having started as a standalone search marketing agency and has since built out a broader service offering. Its stated area of focus is public relations and marketing for blockchain, cryptocurrency, NFT, Web3 and metaverse projects, positioning itself as a specialist for clients operating in these emerging tech sectors, alongside general digital marketing clients. The agency's declared services span search engine optimization, advertising, content marketing, media planning and buying, and public relations. For crypto and blockchain clients specifically, it states that it works with crypto influencers as part of its PR approach to improve visibility and reputation within that industry. More broadly, it describes handling content creation, SEO, PPC campaigns and full digital marketing strategy development, with an emphasis on measurable campaigns tracked against metrics such as ROI and ROAS. The team is small, in the range of one to ten people, and the agency presents its work as extending beyond delivery of a single service into ongoing strategy adjustment intended to support brand growth over time.