NJ Advance Media

Based in Woodbridge Township, New Jersey, NJ Advance Media combines local news publishing with marketing services for businesses across the state, reaching audiences through NJ.com, lehighvalleylive.com, and print titles including The Star-Ledger. The agency positions itself as a data-driven marketing partner, working with businesses across industries such as cannabis, education, healthcare, home services, legal, professional services, real estate, recruitment, retail, travel, and automotive. Its team of 200+ staff serves clients seeking to build market share and reach New Jersey audiences through channels tied to its media properties. Services are organized around campaign development, channels, and data & insights. Campaign work covers strategy, content development, and creative development, built around a client's story and goals. Channel offerings include digital display advertising, search engine marketing, SEO, content marketing, social media marketing, email marketing, video marketing, and sponsorships placed on NJ.com and within its online newspapers and magazines. Data & insights services include analytics and optimization, data management and enhancement, and research, used to identify audiences and adjust campaigns based on results. The agency also references sector-specific expertise, noting its role as publisher of NJ Cannabis Insider for cannabis-related marketing and citing familiarity with the decision path facing prospective students in education marketing. Additional resources listed include a media kit, ad specifications, statewide reach data, case studies, and a portfolio of creative examples.