Noir & Blanco

Noir & Blanco is a small team based in Mumbai working with luxury, lifestyle, beauty, wellness, and fashion brands, including D2C and B2B ecommerce operations. The agency positions itself as a Shopify-focused specialist, working with clients across global markets rather than a single region, and describes its featured project work as spanning SEO, AI discovery, Shopify development and redesign, and paid media for brands such as Inida Circus, Lucira Jewelry, Prashasya, NOURIA, Eudaemon, and Tiger Marron. Services described include custom Shopify and Shopify Plus development, Shopify migration with data transfer and tech-stack integration, and a retail/point-of-sale connection that links physical stores to Shopify. Conversion rate optimisation work draws on data analysis, A/B testing, and UX adjustments aimed at increasing revenue from existing traffic. Performance marketing covers paid social campaigns on Facebook and Instagram and paid search/PPC management, alongside audit and consultancy services to assess what is and isn't working. SEO services aim to improve organic search rankings, and the agency also offers AEO and GEO services intended to help brands appear in AI tools such as ChatGPT, Perplexity, and Google AI Overviews. A recurring development support and maintenance membership is offered for ongoing Shopify and Shopify Plus store care. UX/UI design and web design are listed as declared services alongside these.