Northpeak

Based in Columbus, Ohio, Northpeak works with SaaS, eCommerce, B2B, and venture-backed companies looking to convert existing traffic into revenue rather than simply drive more visitors to a site. The team, sized at 1-10, positions itself around structured experimentation and conversion rate optimization, drawing on a stated history of experiments across client accounts to inform recommendations for new partners. Client examples referenced on the site span sectors including SaaS platforms, eCommerce retailers, and answer/service businesses. The core offering is a Conversion Rate Optimization Program combining qualitative and quantitative research with ongoing A/B testing, supported by a standalone CRO Audit that assesses a website's existing setup to identify opportunities for improved ROAS. Landing Page Optimization and Conversion Research services focus on refining page design, content, and customer-behavior insight to lift conversion rates. On the acquisition side, Northpeak runs an Acquisition Program covering SEO and content marketing, SEM/pay-per-click, and paid social campaigns designed to build customer bases while reducing churn and cost per acquisition. Email/SMS marketing rounds out the service list, using segmentation, automation, and personalization to support conversion and retention goals. A separate DTC Experimentation Studio is also mentioned, aimed at building shopping experiences for direct-to-consumer brands through similar testing-driven methods.