Nostrum Inc.

Operating out of Long Beach, California, for more than three decades, Nostrum, Inc. is a full-service marketing and advertising agency that has worked with multi-national, national and regional clients. The agency's team is small, in the 1-10 range, and it positions itself as being rooted in Southern California's economic growth, with a stated focus on remaining flexible to client needs and responsive to emerging technologies and creative solutions. Nostrum's declared capabilities span search engine optimization, advertising, branding, digital strategy and web design, alongside strategic planning, brand development, traditional and digital media planning and buying, creative design, and social media content development and channel management. Additional experience includes public relations, out-of-home advertising and event design. Its social marketing work is organized around three objectives: driving awareness through a "social first" approach tailored to specific channels, raising affinity by converting metrics and conversation-monitoring insights into targeted tactics, and boosting advocacy by encouraging content-driven conversation among brand fans. The agency also applies a proprietary concept it calls the "BrandBeam," a framework intended to define a brand's core values and personality so that all campaign messaging and communications remain consistent with that central identity, reducing redundancy across marketing efforts.