Objective Marketing

Based in Portsmouth, New Hampshire, Objective Marketing is a small team of search industry professionals whose experience in the field dates back to the early days of commercial search engines. The team members' backgrounds span the full search, social, and display marketing landscape, with histories working across early search engines such as Open Text, AltaVista, Lycos, Excite, WebCrawler, and Infoseek, and through the shift toward Google-era algorithms incorporating link popularity and content quality. The site does not name specific client types or industries served, but presents the agency as working with businesses seeking to expand their presence online through a goal-oriented process. Services described include Search Engine Optimization, Paid Media Management (covering Paid Search, Shopping Feed Management, and Paid Social Media), Social Media Marketing, Content Marketing Strategy, and Advanced Analytics, alongside CRM consulting and conversion optimization. The stated working process involves learning about a client's business, developing campaign goals collaboratively, delivering campaigns, and closing the loop with reporting. On the paid search side, the team traces its methodology to early keyword research and bidding practices developed on platforms like Goto.com and AltaVista's "Real Names" program, which it describes as having evolved into current campaign-building approaches. On the organic side, the agency states its SEO practices have adapted over time to account for user experience, site speed, and security alongside traditional on-page and off-page signals.