Obu Interactive

Based in San Diego, California, Obu Interactive works exclusively with law firms, positioning its marketing around connecting attorneys with people seeking legal support. The agency describes itself as a collective rather than a traditional firm, assembling marketing professionals tailored to each law firm's needs. It traces its origins to 2008, when its founders began experimenting with emerging digital platforms such as Facebook and Quora to rethink how legal practices reach potential clients online. The team is small, in the 1-10 range, and has built case studies around subjects including toxic baby food litigation, a USC-related case, the St. Louis Roundup litigation, and a cosmetic surgeon sexual battery case. Services cover SEO for lawyers, paid ad campaigns, social media marketing, content writing, UX/UI design, video marketing, connected TV advertising, and podcast marketing, alongside broader web design and development work. The agency states it repurposes clients' strongest existing assets as part of its approach, aiming to lower case acquisition costs for trial lawyers, and reports this has reduced acquisition costs in 90% of its campaigns. It also produces podcasts and maintains an academy section as part of its content offering. Contact is handled through its San Diego office, by phone, email, or an online project inquiry form, with the agency emphasizing direct conversations about a firm's marketing needs before proposing a plan.