Octopus Group

Based at 40 Chancery Lane in London, this agency positions itself within the Publicis Groupe network as a centre focused on B2B brand work, connecting companies to buyers and building market presence for organisations with a story to tell. The team, sized between 11 and 50, works with B2B brands looking to move markets and reach specific buying audiences, describing its role as finding the distinctive angle within a client's business and translating it into content and campaigns aimed at the people most relevant to that market. The agency's declared service range spans SEO, digital strategy, branding, content marketing, public relations, social media marketing, UX/UI design and web design, reflecting a full-service approach to brand building rather than a single specialism. Its own material emphasises combining brand storytelling with intelligence and media planning to extend reach and strengthen return on investment for B2B clients. It also runs Untrended, an editorial offshoot presented as a newspaper and podcast format used to discuss B2B topics in a less conventional way, functioning as a thought-leadership and content channel alongside client-facing services. New business enquiries are directed through a named contact for growth, and the agency frames its process as starting with a conversation about a client's brand, market and objectives before proposing an approach.