Olga Lesnykh Digital Marketing

Operating as an independent consultancy from Zürich, Olga Lesnykh Digital Marketing works with small and medium-sized businesses and local firms across Switzerland and the wider DACH region. The practice is run by a single SEO and digital marketing specialist who states experience from more than 350 SEO projects, positioning the offering as a flexible, tailored alternative to a full-service agency while covering a comparable range of disciplines, including search engine optimization, conversion optimization, digital strategy, ecommerce marketing and pay-per-click. The service scope covers classic SEO consulting, encompassing strategy development, content checks, an AI-visibility check and usability review, alongside GEO (Generative Engine Optimization) work aimed at appearing in AI answer boxes and snippets across tools such as ChatGPT, Perplexity and Gemini, using structured data, content optimization, performance reporting and link building. Ongoing SEO support includes onpage and content optimization, technical optimization, conversion optimization, digital PR and website structure work. A dedicated local SEO offering addresses the local snack pack, local keyword targeting, content creation and local backlinks, while digital PR focuses on backlinks from trade media and expert-authored guest content to build authority. Google Ads services cover campaign planning, SEA strategy, conversion tracking and reporting. Engagements typically begin with a short, no-cost initial consultation to assess suitable measures, timelines and existing marketing activity before proposing an approach under the agency's "Search Everywhere Optimization" (SEvO) concept.