Oliver Carding

Oliver Carding is a Manchester-based marketing consultant working with crypto, fintech and B2B tech companies, operating as a one-person practice rather than a traditional agency team. The client base spans blockchain networks, NFT marketplaces, and established platforms such as eBay-owned properties, with engagements typically arranged after a free initial 30-minute conversation to assess fit. Work is delivered directly by Carding himself, who has fifteen years of marketing experience including senior in-house roles such as Head of Marketing and Senior Digital Marketing Lead, and has been active in crypto since 2014, when he founded the publication CoinJournal. Services cover SEO (including technical SEO and localisation), pay-per-click account rebuilds, content marketing, marketing strategy, and blockchain-specific marketing such as community building and campaign activations. Documented methods include attribution analysis to identify which channels actually drive conversions, rebuilding marketing functions that had gone dormant, and running unconventional campaigns such as launching an on-chain MMO game to test a blockchain network's performance claims publicly rather than publishing a whitepaper. Past engagements have involved technical SEO repair and translation of large volumes of content for international markets, paid search account restructuring, and go-to-market planning for brand activations. Case studies on the site detail specific starting problems, the actions taken, and resulting metrics such as traffic and engagement changes, presented as a record of prior consulting work rather than generic service listings.