Ooptiq

Based in Kolkata, India, Ooptiq is a team of 11-50 people working at the intersection of technology and marketing. Rather than limiting its focus to traditional search rankings, the agency positions itself around visibility across search engines, AI answer engines, and retail platforms, working with brands across sectors including building materials, infrastructure, luxury retail, and technology platforms. Its client work spans regional and enterprise-level projects, suggesting a client base that includes both established brands and growth-stage companies looking to unify their digital presence. Ooptiq's declared services cover SEO, market research, marketing strategy, and social media marketing, but its described methods go further into technical execution. For SEO, it implements schema-driven content and conversational keyword optimization aimed at AI Overviews and chat-based search, alongside structured, content-rich landing pages built to strengthen organic visibility for regional and product-specific searches. Performance marketing work is built around aligning paid spend with user intent to improve accountability and scalability. Content marketing focuses on producing clear, human-sounding text intended to build reader trust. The agency also builds web and mobile platforms tailored to client workflows, including custom Shopify-based order-customization systems using React, Node, and Liquid, and develops custom dashboards that consolidate marketing, sales, and platform data into a single view for decision-making. Additional listed capabilities include UI/UX design, technical SEO, AI automation, data analytics, and email marketing.