OpenGraphy

Based in Schaarbeek, OpenGraphy is a small web and digital marketing agency (team of 1-10) working with Belgian businesses, including hospitality clients in Brussels. Its project for Encore Bruxelles, a modern brasserie in the centre of the city, illustrates the kind of client it serves: independent, locally-rooted food and drink establishments looking to strengthen their online presence and attract more customers. The agency's stated service range covers digital strategy, SEO and SEA, content and graphic creation, social media management, e-commerce and web development, software development, hosting/cloud services, and technical maintenance and support. For Encore Bruxelles, the work described included designing and building a new website with an online reservation tool, structured around clear sections for menus, special events and bookings. OpenGraphy also produced content intended to engage visitors, including detailed descriptions of dishes, cocktails and wines, alongside blog articles on meat dry-ageing techniques and culinary trends. The project further involved a professional photography session to support the site's visual presentation, and SEO optimisation aimed at increasing the brasserie's visibility online. Together these elements—web design, content production, photography and search optimisation—formed a combined package intended to promote the restaurant's specialities, including dry-aged meats, Belgian dishes, cocktails and fine wines, and to convert online visitors into reservations.