Opkie

Opkie is a diagnostic marketing consultancy based in Salt Lake City that works exclusively with independent dental and orthodontic practices. Rather than treating every client the same, the firm positions its approach around identifying what is actually limiting a specific practice's growth before recommending any spend, arguing that much of the industry sells media buying and generic search work regardless of whether that is what a given practice needs. Its stated client base is practice owners who have previously spent on marketing, seen an initial uptick, and then watched results decay while invoices stayed level. The declared services are search engine optimization, business consulting, and conversion optimization, delivered through a flat monthly fee that is not tied to media spend, structured as a month-to-month arrangement without a long-term contract. Practices set and pay their own media budgets directly, so Opkie's fee does not change based on how much, if anything, is spent on advertising. Its stated method starts with diagnosis: reviewing existing practice data, such as call quality, lead value, and production figures, before recommending tactics. One example cited on the site involved reactivating a practice's dormant patient list rather than proposing new advertising spend. The company also publishes its reasoning through written material (an "Argument" page, an evidence page, market reports, and a blog) and a video channel featuring discussions with practicing dentists about dental marketing economics.