Optic Marketing Group

Based in Tampa, Florida, with an additional studio in The Woodlands, Texas, Optic Marketing Group is a small digital marketing team (1-10 people) that works primarily with HVAC and plumbing companies, alongside clients in other industries. Case studies referenced on its site include heating and cooling businesses such as Ellsworth Heating & Cooling and Florida Heating & Cooling, as well as brand development work for clients like Casanova James and McWilliams & Son, indicating a mix of home-services and broader commercial accounts. The agency's declared service lines are web design and development, SEO, PPC, social media marketing, and media planning and buying. Its SEO work covers both on-page and off-page tactics scoped to client budget and goals. PPC services extend beyond standard Google Ads and Bing Ads campaigns to include geo-fencing, IP address targeting, mobile app ads, and social ads, aimed at building qualified lead lists ahead of competitors. Web design and development is framed around SEO best practices and user-experience principles intended to support lead generation rather than design alone. Social media strategies are tailored per platform based on client demographics, competitors, and goals. Media planning and buying involves negotiating media schedules to reach audiences at lower cost, with a "Meet or Beat" offer for clients' existing media schedules. The agency also lists a local SEO scanner tool on its site and produces blog content, infographics, and e-books as part of its output.