Optiimus Dental, Medical & Healthcare Marketing

Based in Edmonton, this agency builds its practice exclusively around Canadian dental, medical and healthcare clinics, including physiotherapy/chiropractic, optometry and veterinary practices. It positions itself as a marketing technology platform rather than a traditional agency, aimed at clinic owners who lack the time to manage their own marketing and advertising campaigns. The team size is small, in the 1-10 range, and client testimonials referenced on the site come from midwifery cooperatives, psychology practices, acupuncture clinics, dental offices and home healthcare providers, indicating the client base spans multiple healthcare disciplines across Canada. Services are organized around a staged process: design (logo and website creation, offered as three logo concepts with two rounds of revisions), followed by "Attract" services covering listings management, review generation and referrals, then "Connect" tools such as chatbot and CRM implementation. Growth-stage work includes paid advertising and SEO, while retention is addressed through patient survey tools. The agency describes using AI technology and automation to attract new patients and manage ongoing practice growth, positioning these tools as a way to reduce the marketing workload for clinic staff. Additional declared capabilities include pay-per-click advertising, branding, content marketing and digital strategy, all framed specifically around dental, medical and healthcare practice needs rather than general business marketing.