Optimal8

Based at 5 South Charlotte Street in Edinburgh, Optimal8 is a small web development and internet marketing team that has worked with tradespeople and service-based businesses across the UK, including plumbers, builders, gardeners and landscapers. The company positions itself around website design for small businesses and trades, offering a no-upfront-cost model where clients are not asked for payment details until their site is live, with monthly packages rather than fixed contracts. The agency's core offer is website design and hosting, delivered through tiered monthly packages: a Startup package covering a free basic website, hosting, one custom email address and technical support, and a Business package adding written content, priority support, unlimited ongoing amends, citation distribution and Google optimisation, typically delivered within a one-to-two week turnaround. A bespoke service is available for clients needing e-commerce or more advanced functionality. Beyond web design, Optimal8 provides search engine optimisation focused on populating sites with relevant, engaging content and monthly keyword reporting, alongside Google My Business optimisation. Pay-per-click advertising is offered to generate immediate visibility with target audiences, and video production covers bespoke on-site filming, editing, optional voice-over and website photography, giving trades and service businesses promotional video content alongside their websites.