Optimising

Based in Richmond, Victoria, Optimising is a small SEO agency working with businesses seeking to improve organic search performance and, more recently, visibility within AI-driven search. The team is compact, sitting in the 1-10 staff range, and positions itself around specialist SEO knowledge rather than broad digital marketing generalism. Alongside client work, the agency is a certified B Corporation and a member of 1% for the Planet, and takes part in industry events such as Shopify Plus Partner meetups, SEO events and B Corp mixers. Its service range covers core SEO campaigns, SEO audits, website migrations, and Shopify-specific SEO, addressing the technical and content challenges that arise when platforms or site structures change. Optimising has also built out a set of AI Search services, including AI visibility audits, GEO (generative engine optimisation) campaigns, and AI search reporting, reflecting a stated focus on how search behaviour is shifting toward AI-first tools. The agency publishes blog content on topics such as measuring AI search impact, structuring Shopify Markets for international SEO, and tracking AI adoption trends in Australia, indicating an ongoing interest in the technical crossover between traditional SEO and emerging AI search environments. It also lists digital PR and pro bono SEO work among its activities, alongside case studies documenting past client work.