Optimus Digital MX

Based in Ciudad de México, Optimus Digital MX is a small team of one to ten people working with brands operating in Mexico and internationally, including businesses in retail, e-commerce and B2B services. Its client work has included campaigns for companies such as Under Armour, spanning multiple countries for e-commerce advertising, and Rotoplas, focused on lead generation through paid social. The agency positions itself around measurable performance in paid digital media rather than broad brand awareness work. Its declared service lines cover Search Engine Optimization (described as "SEO 360º"), digital strategy, e-commerce consultancy, social media marketing, web design and lead generation, alongside management of large-scale ("macro") advertising campaigns. Described methods center on paid social advertising through Facebook, including audience segmentation, lookalike targeting based on existing buyers, retargeting, and Facebook Pixel implementation, as well as Google advertising across search, mobile, shopping, display and YouTube formats, supported by Google Analytics. The agency also references use of Taboola for programmatic and native content distribution, drawing on first- and third-party data and a publisher network for reach. Its team holds a Facebook Blueprint Exam Developer credential and Google Partner status, and the agency describes participation in a partner alliance with other digital agencies in the Americas providing access to media investment benefits, financing, tools and beta features from Google and Facebook.