Optygizer

Based in Kraków, Optygizer positions itself as a marketing optimization agency working across search engines, offering audits, analytics setup and campaign management to businesses seeking measurable improvements in online visibility. The team, sized between 1 and 10 people, describes its scope as covering not only standard search engines but optimization across multiple browsers, and it addresses clients through a combination of technical, advertising and content-related services rather than a single narrow specialism. The service list includes SEO with competitor and link-profile analysis, local and e-commerce positioning, and positioning aimed at AI-driven tools such as ChatGPT and Perplexity alongside traditional search engines. Paid campaign work covers AdWords, remarketing, Google Grants, DoubleClick, Facebook Ads, video and banner advertising, supported by audits of AdWords accounts, conversions, content and UX. Analytics services are built around Google Analytics, Google Tag Manager and A/B testing, while training and consulting sessions are offered on AdWords, Analytics, SEO and online sales processes. Website production is also listed, ranging from landing pages and business card sites to full company websites and online stores. Content marketing rounds out the offer through content creation, distribution and content strategy, along with an e-PR service. The agency also maintains case studies and an online shop as part of its site.