ORSON

Based in Barrio Escalante, San José, ORSON is a small digital advertising agency operating in Costa Rica, part of Grupo MAD, with a team of between one and ten people. It works with brands running national campaigns in the country, having handled projects for companies such as Tío Pelón, Davivienda, McDonald's and La Hora Tica, spanning packaged goods, financial services, quick-service restaurants and media. Its portfolio suggests a client base that values campaign-driven, culturally-tied creative work rather than purely technical or long-tail SEO engagements. The agency groups its offering under campaigns and creativity, audiovisual production, media buying with data and performance tracking, digital strategy and planning, and content. Within these areas it lists Search Engine Optimization, digital and marketing strategy, media planning and buying, and social media marketing as core services. Its case studies point to integrated campaign work that combines advertising concepts with digital execution — for example promotional tie-ins for a food brand, an interactive edition-style piece for a bank, and social/trolling content formats built around cultural moments. Production work extends to formats such as billboards and video content, indicating that digital strategy and performance media are delivered alongside creative and audiovisual production rather than as standalone technical services.