Otherwisz Creative Corporation

Based in Buffalo, New York, OtherWisz Creative Corporation is a full-service design studio that has worked with local and national businesses since 2000. The agency is certified by New York State as a Women-Owned Business Enterprise (WBE) and is led by a small team, including an owner who serves as Creative Director & Brand Strategist and an owner who serves as Art Director & Production lead. Its client work spans print, digital, and environmental marketing channels rather than a single niche sector. The studio's process begins with a kick-off meeting to define project scope and desired outcomes, followed by an exploratory cycle of investigation, design, and testing. For branding and identity work, this includes a brand audit gathering feedback from multiple sources, from which marketing recommendations and strategies are developed; services in this area cover brand strategy and positioning, naming, tagline development, logo and identity systems, and brand standards. Web-related offerings include responsive web design, e-commerce solutions, SEO, web analytics and tracking, digital marketing, and website maintenance. Additional service lines cover printed collateral, catalog and book design, direct mail, email and digital ad campaigns, social media management, event branding and marketing, product packaging, copywriting, video production, and product photography, as well as exhibit and environmental graphics such as trade show displays, wayfinding systems, signage, wall murals, and branded interiors. Marketing outputs are reviewed and reported on so that brand direction can be adjusted as client needs change.