Otter Labs

A small team based in London, Otter Labs works with businesses that want their marketing to reflect a defined ethical, moral or environmental stance alongside conventional commercial goals. The agency positions itself around three areas of focus — branding, visibility and sales — and works with organisations looking to build their online presence while connecting with audiences that share similar values. Its client base spans companies seeking support across brand identity, search visibility and digital sales performance, with a stated emphasis on combining strategic thinking with creative execution for teams that need to move quickly. Services cover Search Engine Optimization, AI Consulting, Branding, Content Marketing, Digital Strategy, Pay Per Click, Social Media Marketing and Video Production. A distinct part of the offer addresses visibility within AI-driven search tools, including a free website check that assesses whether platforms such as ChatGPT, Perplexity and Google AI are recommending a brand to potential customers, delivered without sign-up and within a few minutes. Beyond this AI visibility check, the agency produces guides on digital strategy, SEO, branding and AI as part of a "Knowledge Lab" resource, offering practical and data-informed material intended to support clients' own marketing decisions. Its wider practice combines design and content work with paid and social channels, aimed at helping clients tell their brand story online and connect measurable sales outcomes to broader visibility and branding efforts.