Palo Seco

Palo Seco is a digital marketing agency based in Barcelona, founded in 2013, working with a small team on brands looking to increase revenue rather than accumulate vanity metrics. The agency states it has worked with clients in more than 16 countries, positioning itself as a strategic partner for businesses seeking measurable sales outcomes over lengthy reporting. Its stated philosophy centers on direct execution: thinking, executing and adapting strategy without unnecessary bureaucracy. Services cover brand strategy, SEO/GEO/AIO, paid media, UX/CRO, custom software solutions, and web design and development. On the SEO side, the agency describes optimizing visibility not only on Google but also on platforms such as ChatGPT, YouTube and TikTok, alongside local SEO and link building. Paid media work spans Meta Ads, SEM/PPC, TikTok Ads, YouTube Ads, Instagram Ads and LinkedIn Ads, with an emphasis on ROAS and ongoing testing and adjustment. UX/CRO services include heatmaps, A/B testing, UX copywriting and conversion optimization based on analysis rather than redesign for its own sake. The custom solutions offering includes process automation, internal tools, data dashboards, client portals, integrations and AI-based assistants. For web projects, design work is done in Figma before development on WordPress, Shopify, Framer, Webflow or custom code, covering landing pages, corporate sites, web apps, dashboards and ecommerce sites. Branding work includes press releases, reputation management and branded content.