PANO Marketing

Headquartered on West Douglas Avenue in Wichita, Kansas, PANO Marketing functions as an outsourced marketing department for businesses in the surrounding communities. Rather than operating as a traditional single-location agency, it describes itself as a decentralized business, with employees, partners, and teams located around the globe, which it says allows it to draw on talent beyond a single region while still meeting face-to-face with regional clients when possible and using online video communication otherwise. Its core offering is positioned as a subscription-style alternative to hiring an in-house marketing employee, giving client businesses access to a team of specialists led by an industry professional for less than the cost of one full-time hire. Services listed include search engine optimization, pay-per-click advertising, social media marketing, corporate photography, graphic design, market research, video production, and web design, delivered under the umbrella of an "outsourced marketing department." The agency structures its client relationships around monthly contracts rather than long-term agreements, allowing clients to adjust, pause, or cancel service with 30 days' notice as budgets, industry conditions, or business needs change. Engagements begin with an initial meeting to discuss a business's marketing needs before services are scoped. The team size is small, consistent with its stated model of coordinating a distributed group of specialists rather than maintaining a large centralized staff.