Paolo Web Design

Based in Ho Chi Minh City, Paolo Web Design is a freelance operation run by a single specialist, Paolo, offering SEO, web design and web development services to both local Vietnamese businesses and international clients. As a one-person practice, it positions itself as a smaller, more flexible alternative to larger agencies, working directly with clients on their online visibility and search marketing goals across various industries. The service offering centers on two main areas: SEO and Google Ads management. The SEO work covers keyword research, on-page and technical SEO, link building, and local SEO combined with content strategy, aimed at building organic search rankings over time. Google Ads services include building and managing search and display campaigns, setting up conversion tracking, running A/B tests on ad copy, and ongoing optimization intended to improve return on ad spend. Web design and development are also listed among the core services, though the site describes these mainly in terms of supporting the search and advertising work rather than as a separate discipline. The stated approach combines technical SEO, web design principles and targeted paid advertising into a single strategy for each client, with an initial free audit offered as a starting point for new engagements.