Pauley Creative

Based in Broughton, England, Pauley Creative operates as a marketing agency dedicated specifically to the construction industry, working with clients across the UK and internationally. Its work centres on three types of organisations: building product manufacturers (from owner-managed businesses to global or pan-European building materials corporations), specialist building contractors with turnover in the £5-25m range seeking digital transformation, and builders merchants and materials distributors looking to use digital channels to support growth. The agency positions itself as a business growth partner rather than a pure marketing supplier, engaging with directors, commercial, sales and marketing teams to align business goals with sales and marketing activity over multi-year timeframes. Services include construction industry market research covering customers, competitors and market conditions; construction marketing strategy and planning; website design and development, including lead generation websites, specification tools and web applications; construction SEO; paid media and social media management; content marketing, including CPD writing and technically credible written, visual and video content; construction PR; email marketing; and marketing training and consultancy for in-house teams. Work is described as spanning from research and strategy through to full implementation of integrated sales and marketing plans, with the stated aim of driving leads and business opportunities and increasing top and bottom line results for clients. The team size is listed as 1-10.