Pearl Lemon PPC

Pearl Lemon PPC is a paid advertising agency headquartered in London, founded by Deepak Shukla, that manages campaigns for companies across the UK, US, Europe, the Middle East, Africa, and Asia. It operates as part of the Pearl Lemon Group, which also covers digital marketing, property, accounting, and PR services. The team, sized between 11 and 50, works with businesses seeking structured, trackable advertising programs rather than campaigns reported through vague or unverifiable metrics. The agency's core services centre on Google Ads management, covering Search, Display, Shopping, YouTube, and Performance Max campaigns, each built with defined asset groups and ongoing optimization. It also manages Microsoft Advertising (Bing Ads) to extend reach to audiences outside Google, applying the same tracking and reporting standards. Google Shopping management includes feed optimization, product categorization, and Merchant Centre setup to support online sales and market compliance. Remarketing and retargeting work is used to re-engage prior website visitors, while display advertising covers contextual and audience-based targeting. Across all services, the stated method involves accurate tracking, clear campaign structuring, and transparent reporting that connects ad spend directly to measurable outcomes. The agency also offers paid social campaign management alongside its search and shopping work, applying the same emphasis on data-based decisions and consistent client communication throughout campaign delivery.