PKCBoston

Based in Boston, Patricia Kennedy Communications has worked with clients for over 25 years on brand positioning and communications strategy, with a particular concentration in two sectors: international education and healthcare. Its education-sector work spans study abroad promotion, multilingual websites and niche admissions and development marketing for colleges and universities, including feature writing for an alumni magazine at a Catholic college in Greater Boston. In healthcare, the agency has supported hospital departments and specialty centers, working directly with physicians and clinical teams on rebranding, website redesign and media relations. The team is small, in the one-to-ten range, and positions itself as functioning as an extension of a client's internal marketing team rather than an outside vendor. Services described include branding and market research used to articulate and apply brand positioning, website development covering strategy, architecture, design and content, and digital marketing spanning social media and Google advertising. Copywriting is handled by in-house research-driven writers who produce patient stories, service descriptions and long-form institutional content. Documented project work includes managing a set of sixteen interrelated department websites for a hospital surgery division, developing recruiting campaigns and content for a health sciences college, rebranding a national end-of-life care organization with a new identity, responsive website, advertising and collateral, and building multimedia web content, including patient video stories, for maternal-fetal medicine and cardiovascular care centers. Additional listed services include email marketing, event management and public relations.