Plataforma

Based in Guimarães, with a second office in Guarda, Plataforma is a small Portuguese agency working with brands such as Desert Spirit, Kigreen and Aureum. It positions itself around sustainability and human-centred brand building, aiming to develop identities that foster engagement and communicate what it calls the "intangible" side of a brand. The team frames its work as helping partners become part of a more conscious, humanised world, applying this outlook whether the relationship with an audience happens online or face to face. The agency structures its work into three stages. Brand Intelligence focuses on uncovering the underlying identity and voice of a brand and mapping out how it should reach its audience. Creative Development translates that thinking into a visual language through creative studies that lead to a visual identity, covering areas such as branding and graphic design. Digital Engagement then sets out a plan to reach and engage audiences, identify tactics, and pursue growth in sales and opportunities, drawing on the agency's declared services in SEO, public relations and web design. Additional services include branding and graphic design work delivered alongside these three phases. The agency also publishes a monthly online magazine with articles related to branding topics, such as the use of colour in brand construction, as part of its communication with audiences and prospective clients.