Point B Marketing

In Toowong, Australia, a small team of ten or fewer runs Point B Marketing, working with businesses that want their marketing function automated rather than staffed up further. The agency positions itself for companies whose marketing teams are stretched across campaigns, content, data, ads, email and SEO at once, and who currently rely on disconnected tools and manually built, rarely optimised campaigns. Its stated focus is designing, deploying and running AI-powered systems that handle these tasks in place of, or alongside, in-house staff, alongside its listed services in search engine optimisation, call centre support and sales outsourcing. The described offering centres on AI-driven marketing engines covering content production (blog posts, social content, email copy, ad creative, video scripts), predictive lead scoring and auto-nurture sequences synced to a client's CRM, behaviour-triggered and A/B-tested email automation, and self-optimising paid media campaigns that monitor performance and reallocate budget without manual input. It also builds conversational AI and chatbots for 24/7 lead capture, qualification and booking, plus unified analytics dashboards for attribution, forecasting and automated reporting. Engagements follow a three-step process: an AI marketing audit that maps existing workflows and tools to identify automation opportunities, a build phase that configures a custom AI marketing stack connected to the client's existing systems and trained on their brand voice and audience data, and a launch phase putting the engine into live operation.