POINT Digital Marketing

Based in Calgary, Point Digital Marketing is a small team working with clients across sectors such as real estate development, legal services, cybersecurity, and hospitality. Case studies referenced on the site include a real estate developer (Everton Ridge Homes), a law firm handling high net worth immigration matters, a condo project in Lethbridge, a cybersecurity solutions company, and a restaurant business (Boogie's Burgers), suggesting the agency serves both B2B and B2C clients with varying sales cycles and audience types. The agency's work centers on pairing digital advertising with HubSpot CRM implementation and management, positioning this combination as its core specialism. Services include search engine marketing and PPC campaigns run on platforms such as Google, Bing, Facebook, and LinkedIn, alongside social media advertising and content marketing. Its stated process moves through four stages: mapping the customer journey and building SEM campaigns to capture interest, using HubSpot workflows and automation to engage and convert prospects, managing and optimizing the lifecycle system to nurture relationships through consistent touchpoints, and analyzing performance data to refine ad spend and workflows with the aim of turning customers into repeat buyers or referrers. This includes CRM onboarding, migration, and ongoing management as a distinct service line alongside the advertising and content work.