Polaris

Based in London, Polaris is a digital marketing agency founded in 2009 that works with e-commerce and B2B brands, including businesses in sectors such as fintech, financial services, SaaS, medical sciences and agriculture. The agency's client work spans replatforming and rebrand migrations for commercial property, SaaS and healthcare organisations, indicating experience with businesses undergoing structural or technical change alongside ongoing marketing needs. It positions itself around search visibility, covering both traditional search engines and newer generative AI and conversational search platforms. Its service range covers SEO (including technical SEO, ecommerce SEO, Shopify SEO and Salesforce Commerce Cloud SEO), GEO and AI search optimisation (technical GEO, AI content optimisation, AI search tracking and analytics, and answer engine optimisation), website migration services (site migration SEO, enterprise and international migrations, WordPress migrations and migration performance recovery), content marketing and content writing, digital PR (including link building and PR campaigns aimed at offsite SEO performance), and customer profiling and consumer insights and segmentation. The agency also offers marketing strategy services such as go-to-market strategy and demand generation, and runs digital marketing training courses aimed at building internal team capability. Declared core services listed for the agency include SEO, PPC, UX/UI design, conversion optimisation and web design, alongside the more detailed SEO, GEO, content, PR and migration offerings described on its site.