Pop Media & Design Services

Founded in 2004 and led by Fiona Mayor, Pop Media & Design Services is a boutique digital marketing agency based in Melbourne, Australia, serving small businesses in South Yarra, St Kilda, Frankston and the Mornington Peninsula. The team, made up of 1-10 people, works directly with clients rather than routing them through account managers or junior staff. Its stated focus is on local shops, startups, professional services and eCommerce businesses looking for practical, measurable digital marketing rather than generic packages. The agency's declared services cover SEO, web design, social media marketing, content marketing and corporate photography, alongside Google Ads/PPC and HubSpot CRM management. Its SEO work is described as including keyword research, technical fixes, content and link building aimed at sustainable rankings. Web design projects are built to convert and rank from launch rather than function as static brochure sites. Social media activity is strategy-led, covering Instagram, LinkedIn and Facebook, with an emphasis on building community rather than follower counts. Content marketing is positioned as supporting SEO through blogs and articles with a defined purpose. Google Ads campaigns are managed with targeted audience selection and ongoing performance review. The agency follows a four-step process — discovery call, strategy development, build and launch, then reporting and refinement — and provides plain-English analytics reporting rather than lengthy technical documents. HubSpot services include list management, email marketing and lead scoring.