Postali LLC

Postali works exclusively with law firms, operating out of Columbus, Ohio, with a team of 1-10 people serving practice areas that include employment, immigration, estate planning, personal injury, criminal defense, and family law, as well as solo practitioners and both small and large firms. The agency positions its work around driving case intake rather than generic traffic or clicks, and describes serving law firms of varying sizes across the United States. Core services include SEO and what the agency terms "AI Results Optimization," combining technical site audits, local and national keyword strategy, custom legal content for topical authority, Google Business Profile optimization, and optimization for AI-driven search tools such as ChatGPT and Google Gemini alongside traditional search engines. Pay-per-click work covers management of Google Ads, Local Services Ads, and Meta Ads, with keyword targeting, negative keyword lists, and campaigns built around specific practice areas and geographic markets to reduce wasted spend. Additional services listed include web design and development, content writing, branding, direct mail, digital and marketing strategy, business development, video and photo production, and PR and media relations. The agency describes its SEO process as including in-depth audits, structured content development, and both on-site and off-page authority building, with campaigns tested and adjusted on an ongoing basis and tied to firms' intake goals.