PPC

Based in Feltham, this small team (1-10 people) operates under the AdsManagement.co brand, part of TwoSquares, offering paid ads management to businesses seeking measurable lead generation or ecommerce growth. Client sectors referenced include ecommerce, SaaS, B2B services, healthcare, legal, finance, real estate, education, hospitality, automotive, home services, and professional services, indicating a broad commercial focus rather than a single niche. The agency positions itself around Google Ads management specifically, with account structure and tracking integrity as central principles. Services described include Search campaigns (keyword targeting, match type strategy, ad group structure, RSA optimisation), Performance Max (asset group setup and audience signals, used selectively rather than by default), Shopping Ads (product feed optimisation, negative keyword management, bid strategy for ROAS), and remarketing to past visitors and cart abandoners. Account foundations work covers campaign and ad group structuring, a balanced match type approach with systematic testing, weekly negative keyword reviews, and RSA hygiene including message hierarchy and asset performance checks. Conversion tracking is validated before optimisation begins, covering Google Ads tracking via GTAG or GTM, GA4 integration, enhanced conversions, and cross-checks against CRM data; the agency audits and advises on implementation rather than building GTM setups from scratch. Reporting follows a weekly and monthly cadence, including search term reviews, bid adjustments, ad copy testing, budget pacing checks, and monthly performance summaries with strategic recommendations.