PR Superstar

PR Superstar is a London-based publicity practice run by Jill Kent, operating from Great Portland Street and working with clients across the UK and internationally. The site is positioned around securing tier-one media coverage — naming outlets such as The Sunday Times, the Financial Times and the BBC — for founders and executives seeking visibility rather than smaller-scale local press. Client examples referenced include an airport transfer company, a training provider, and a startup wellness business, suggesting a focus on founders, CEOs and growing companies rather than large corporate accounts. The declared services span public relations, search engine optimization and social media marketing, though the core offering described is publicist-led PR: pitching stories to national and broadcast media, opening relationships with journalists and outlets, and generating press inquiries intended to translate into bookings and business growth. The approach is described as direct and hands-on, with Jill Kent personally handling client contact via email or WhatsApp and emphasising fast response times. The site also references adapting PR for visibility "in the AI era," alongside more traditional media relations work, case studies and a blog documenting past campaigns. The team is small, with Jill Kent presented as the primary point of contact for strategy and delivery.